Superpower Storytelling, with Stephen Steers
Whether you think you're a good storyteller or not, it's a skill worth developing. Today's guest, Stephen Steers, is the author of Superpower Storytelling. He walks us through how to get better at storytelling and why it's such a powerful tool in sales, in business, and in life.
Along the way, we discuss why it's so important to reframe sales not as a battle to be won with the right pressures and tactics but as a collaborative problem-solving exercise that helps everyone.
Stephen Steers:
Along the way, we discuss why it's so important to reframe sales not as a battle to be won with the right pressures and tactics but as a collaborative problem-solving exercise that helps everyone.
Stephen Steers:
- https://www.stephensteers.com/podcast
- https://www.linkedin.com/in/stephen-steers
- Stephen's book, "Superpower Storytelling": https://www.amazon.com/Superpower-Storytelling-Tactical-Telling-Stories/dp/B0CH26LR56
- (00:00) - Tyler gives a sermon, and our guest uses his book as a business card
- (05:13) - Golden age of radio
- (13:03) - What if you're not "good" at storytelling?
- (18:01) - The P.E.A.R. Method
- (21:49) - The A.R.E.A. Framework
- (22:57) - The Magnificent Seven Reasons People Buy
- (30:18) - Structuring a great sales call
- (40:24) - What Stephen does: context selling
---
Steve Nay:
Tyler Smith:
