It's Not About The Money

While it might be easy to jump straight into marketing tactics (posting on social media, making videos, running paid ads), your marketing will be much more successful with the proper strategy in place. 

Today, Juliana Weiss-Roessler talks in depth about getting the right business strategy, brand strategy, and marketing strategy for your business. Once you have those, you can follow the experimental process of plan--implement--measure--repeat to find the marketing channels and approaches that consistently find and convert the right kind of clients for you. 

Whether you need tools to DIY your marketing or you're ready to hire (fractional) help but don't know what you're actually buying, Juliana's advice will get you on the right path. 

Juliana Weiss-Roessler, founder of WR Digital Marketing 

• (00:00) - What is marketing?
• (06:13) - Business strategy -> Brand strategy -> Marketing strategy
• (11:08) - Social media
• (16:58) - Marketing channels
• (21:49) - Stages of the marketing strategy: awareness, consideration, conversion, loyalty
• (26:00) - How to get started with a limited budget
• (30:14) - You NEED a website
• (33:22) - What are you buying when you hire marketing help?
• (41:26) - Closing thoughts

 

Links: 

--- 
Steve Nay: 

Tyler Smith: